Mark 7:13 (KJV)
making the word of God of none effect through your tradition, which ye have delivered: and many such like things do ye.
Matthew 10:26 (KJV)
Fear them not therefore: for there is nothing covered, that shall not be revealed; and hid, that shall not be known.
Deuteronomy 11:16 (KJV)
Take heed to yourselves, that your heart be not deceived, and ye turn aside, and serve other gods, and worship them;
Mark 7:9 (KJV)
And he said unto them, Full well ye reject the commandment of God, that ye may keep your own tradition.
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2 Timothy 3:16 (KJV)
All scripture is given by inspiration of God, and is profitable for doctrine, for reproof, for correction, for instruction in righteousness:
Revelation 3:19 (KJV)
As many as I love, I rebuke and chasten: be zealous therefore, and repent.
We choose not to celebrate this holiday for a few reasons. The simplest reason is that it isn't one of God's holidays. The other reason is it's a Pagan holiday. This holiday 's earliest origin is the Roman holiday of Lupercalia. This holiday occurred in the middle of February and was a celebration of fertility (like many pagan holidays around spring time). Lupercalia was still celebrated 150 years after Christianity was legalized in the Roman Empire. In the late fifth century Pope Gelasius ended the celebration of Lupercalia and implemented Valentine's Day. They claimed it was to honor saint Valentine, however; if you analyze the practices used during Valentine's Day it becomes apparent that it's just a disguised fertility celebration. All they really did was change the name. The main point of Valentine's Day is romantic love. Love between a man and a woman. The food and drinks consumed during this holiday are usually aphrodisiacs' used to heighten lust and fertility. One of the most prominent symbols of Valentine's Day is Cupid who was actually a Greek god, the son of Aphrodite, that would play with the hearts of mortals. Nothing about this holiday is of Godly origin. Because of it's pagan roots we choose not to celebrate it because God clearly states that he doesn't want us to celebrate other gods or celebrate holidays like the pagans do.
Deuteronomy 18
9. When thou art come into the land which the LORD thy God giveth thee, thou shalt not learn to do after the abominations of those nations.